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Top 10 Trends Ruling Fitness Business.

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The rat race has begun, what are you doing to keep up? The gyms, fitness clubs and conventional practices are no longer the mundane workout destinations they used to be. They have now become a “fitness ecosystem” with a number of innovative upgrades giving rise to a fierce competition, which you don’t want to be lagging behind. 

Here are a few trends that will define the fitness industry in the coming future. 

1) Member engaging activities 

It’s a well established fact that social experience is one of the biggest motivators for going to the gym. Hence, planning activities other than workouts and training for the members is the best way to retain them. These activities spark their interest and infuse excitement. Activities like trekking, workout competitions, gamifying workouts are some popular go-tos for the gyms. Bringing gaming in workout sessions is a very innovative solution that adds a little fun and introduces a healthy competition among the members.  

2) Enhancing quality of workouts using Technology and Fitness wearables.

Quality workouts is what drives results and it has to be the prime focus of fitness experts and trainers. Relying on technology for improving the workouts is the best strategy to execute for driving growth of your business. Using technology is also a good way to appeal to the Generation Z of tech-savvy people that are driven towards any exciting gadgets.

Devices like the fitness bands and body composition scales help the trainers to analyze an individual’s key metrics like BMI, Body fat, BMR etc which enables to plan a personalized workout for that individual. Many fitness clubs have also started using gadgets like the SmartScale that measures 15 body metrics and provides an accurate health profile of every user. Incorporating data analytics techniques to boost workouts and deliver results is the future of the fitness industry. 

3) Live streaming workouts. 

Live streaming, Youtubing, and Zoom calls are the new hotspots in the Covid era where most gyms are closed. Many gym trainers and independent trainers use these platforms to facilitate home workouts to their clients. However, YouTube and Zoom have certain drawbacks with respect to conducting live sessions and classes. Hence, many trainers are shifting to using dedicated Live Workout platforms. Platforms that have many more features than a normal Zoom call and are much more efficient and easy to use. One such example is the Actofit Live workouts app with its unique feature of  Leaderboards which produces a competitive environment thus helping retaintions. 

4) Diet Planning using Gadgets

Based on the reports from various devices that measure health indexes and body metrics, the requirement of fats, protein and carbs can be found for a particular member. This is further used to plan and design a personalized diet and nutrition plan for every member. Fitness clubs use Health kiosks and by monitoring the report, design a suitable nutrition plan for the user. Such devices not only provide accurate results but also save lots of time.

5) CRM Softwares

Customer relationship management tools and softwares are the new found best friends of the fitness studio owners. These softwares make your studio more efficient than ever. With payment records, health reports, Member information, Workout and nutrition plan and every other piece of data being available on a single click, these softwares are a blessing to have.The fitness industry is thus witnessing a transformation from the conventional management tools to the latest, technology-boosted platforms.   

6) Member engaging activities 

It’s a well established fact that social experience is one of the biggest motivators for going to the gym. Hence, planning activities other than workouts and training for the members is the best way to retain them. These activities spark their interest and infuse excitement. Activities like trekking, workout competitions, gamifying workouts are some popular go-tos for the gyms. Bringing gaming in workout sessions is a very innovative solution that adds a little fun and introduces a healthy competition among the members.  

7) Enhancing quality of workouts using Technology and Fitness wearables.

Quality workouts is what drives results and it has to be the prime focus of fitness experts and trainers. Relying on technology for improving the workouts is the best strategy to execute for driving growth of your business. Using technology is also a good way to appeal to the Generation Z of tech-savvy people that are driven towards any exciting gadgets.

Devices like the fitness bands and body composition scales help the trainers to analyze an individual’s key metrics like BMI, Body fat, BMR etc which enables to plan a personalized workout for that individual. Many fitness clubs have also started using gadgets like the SmartScale that measures 15 body metrics and provides an accurate health profile of every user. Incorporating data analytics techniques to boost workouts and deliver results is the future of the fitness industry. 

8) Live streaming workouts. 

Live streaming, Youtubing, and Zoom calls are the new hotspots in the Covid era where most gyms are closed. Many gym trainers and independent trainers use these platforms to facilitate home workouts to their clients. However, YouTube and Zoom have certain drawbacks with respect to conducting live sessions and classes. Hence, many trainers are shifting to using dedicated Live Workout platforms. Platforms that have many more features than a normal Zoom call and are much more efficient and easy to use. One such example is the Actofit Live workouts app with its unique feature of  Leaderboards which produces a competitive environment thus helping retaintions. 

9) Diet Planning using Gadgets

Based on the reports from various devices that measure health indexes and body metrics, the requirement of fats, protein and carbs can be found for a particular member. This is further used to plan and design a personalized diet and nutrition plan for every member. Fitness clubs use Health kiosks and by monitoring the report, design a suitable nutrition plan for the user. Such devices not only provide accurate results but also save lots of time.

10) CRM Softwares

Customer relationship management tools and softwares are the new found best friends of the fitness studio owners. These softwares make your studio more efficient than ever. With payment records, health reports, Member information, Workout and nutrition plan and every other piece of data being available on a single click, these softwares are a blessing to have.The fitness industry is thus witnessing a transformation from the conventional management tools to the latest, technology-boosted platforms.   

A large number of people, be it because of their self awareness or because it has become a necessity for survival in the Covid situation or even to be the “hot one” in their friend circle;  have come to the realization that wellness of the mind and body is of utmost priority. According to a report by Business Insider, this has caused gym memberships to rise by 121%. Whatever the reason may be, this growth has forced the gym and fitness club owners as well as the independent coaches to bring in their A game to stay ahead in the competition. The gym owners not only have to stay on top of the current trends but also BE THEIR OWN TREND SETTERS.  

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